Last Updated: March 19, 2026 | Quick Answer: ConvertKit is best for YouTubers, podcasters, bloggers, and course creators building an email audience, while Constant Contact excels for Small businesses, nonprofits, and local organizations new to email marketing. Both are strong email marketing options — your choice depends on your specific needs and budget.
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At a Glance
| ConvertKit | Constant Contact | |
|---|---|---|
| Best For | YouTubers, podcasters, bloggers, and course creators building an email audience | Small businesses, nonprofits, and local organizations new to email marketing |
| Starting Price | Free — $66/mo (scales with subscriber count) | $12/mo (Lite, 500 contacts) / $35/mo (Standard) / $80/mo (Premium) |
| Free Plan | Check website | Check website |
| Our Rating | 8/10 | 7/10 |
| Key Strength | Visual automation builder that’s powerful yet intuitive | Easiest onboarding experience in email marketing — genuinely beginner-friendly with live coaching |
ConvertKit Overview
Kit (rebranded from ConvertKit in 2024) is an email marketing platform designed specifically for individual creators. Founded in 2013 by Nathan Barry — a published author and designer — the platform has stayed bootstrapped and creator-focused while growing to serve over 587 million subscribers acros
Top Features:
- Visual Automation Builder
- Landing Pages and Forms
- Audience Segmentation and Tagging
- Commerce and Paid Subscriptions
Read our full ConvertKit review
Constant Contact Overview
Constant Contact is an email marketing and digital marketing platform founded in 1995. It’s one of the oldest email marketing companies in the industry, serving over 600,000 customers — primarily small businesses, nonprofits, and local organizations.
Top Features:
- Email Editor
- Contact Management
- Automation
- Event Management
Read our full Constant Contact review
Feature Comparison
| Feature | ConvertKit | Constant Contact |
|---|---|---|
| Visual Automation Builder | Yes | Similar |
| Landing Pages and Forms | Yes | Similar |
| Audience Segmentation and Tagging | Yes | Similar |
| Commerce and Paid Subscriptions | Yes | Similar |
| Creator Network and Recommendations | Yes | Similar |
| What We Like | Yes | Similar |
| Email Editor | Similar | Yes |
| Contact Management | Similar | Yes |
Pricing Comparison
| ConvertKit | Constant Contact | |
|---|---|---|
| Starting Price | Free — $66/mo (scales with subscriber count) | $12/mo (Lite, 500 contacts) / $35/mo (Standard) / $80/mo (Premium) |
| Free Plan/Trial | Check website | Check website |
Pros and Cons
ConvertKit
Pros:
- Free plan supports up to 10,000 subscribers — far more generous than competitors
- Visual automation builder is intuitive without sacrificing power
- Tag-based subscriber management prevents duplicates and simplifies segmentation
- Built-in commerce tools eliminate the need for separate payment platforms
Cons:
- Pricing scales quickly as your list grows (10,000+ subscribers gets expensive)
- Reporting and analytics are basic compared to platforms like ActiveCampaign
- No built-in SMS marketing — email only
Constant Contact
Pros:
- Easiest email marketing platform to learn — true beginner-friendly UX
- Live phone support (rare in this category) plus chat and email
- Built-in event management with registration, ticketing, and payments
- 200+ email templates that look professional on mobile
Cons:
- Expensive for the feature set — ActiveCampaign and Mailchimp offer more for less
- Automation is basic — no conditional branching, lead scoring, or complex workflows
- Contact pricing scales steeply — gets very expensive above 10,000 contacts
When to Choose ConvertKit
- You need visual automation builder that’s powerful yet intuitive
- Your primary focus is youtubers, podcasters, bloggers, and course creators building an email audience
- You want a platform rated 8/10 by our team
When to Choose Constant Contact
- You need easiest onboarding experience in email marketing — genuinely beginner-friendly with live coaching
- Your primary focus is small businesses, nonprofits, and local organizations new to email marketing
- You want a platform rated 7/10 by our team
FAQ
Is ConvertKit better than Constant Contact?
It depends on your needs. ConvertKit is better for youtubers, podcasters, bloggers, and course creators building an email audience, while Constant Contact is stronger for small businesses, nonprofits, and local organizations new to email marketing. We rated ConvertKit 8/10 and Constant Contact 7/10.
Can I use both ConvertKit and Constant Contact?
Yes, many teams use both tools together. ConvertKit and Constant Contact can complement each other depending on your workflow requirements.
Which is cheaper, ConvertKit or Constant Contact?
ConvertKit starts at Free — $66/mo (scales with subscriber count), while Constant Contact starts at $12/mo (Lite, 500 contacts) / $35/mo (Standard) / $80/mo (Premium). Both offer different tiers, so compare plans based on the features you actually need.
Our Verdict
Both ConvertKit and Constant Contact are solid choices in their respective categories. Choose ConvertKit if you prioritize visual automation builder that’s powerful yet intuitive. Choose Constant Contact if easiest onboarding experience in email marketing — genuinely beginner-friendly with live coaching matters more to your workflow. Either way, both tools offer free trials or plans so you can test before committing.
Read our full ConvertKit review | Read our full Constant Contact review
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