Quick Answer: Choose HubSpot if you are growing businesses needing crm + marketing automation. Choose ConvertKit if you are creators and bloggers building an email audience.
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At a Glance
| HubSpot | ConvertKit | |
|---|---|---|
| Best For | Growing businesses needing CRM + marketing automation | Creators and bloggers building an email audience |
| Starting Price | $20/mo | $25/mo |
| Free Plan | Yes (CRM free forever) | Yes (up to 1,000 subscribers) |
| Our Rating | 8.5/10 | 8.2/10 |
| Key Strength | Most complete CRM + marketing + sales platform | Creator-focused with excellent automation and landing pages |
HubSpot Overview
HubSpot is a crm/marketing tool. Most complete CRM + marketing + sales platform. Starting at $20/mo.
ConvertKit Overview
ConvertKit is a email marketing tool. Creator-focused with excellent automation and landing pages. Starting at $25/mo.
Read our full ConvertKit review
When to Choose HubSpot
- You need most complete crm + marketing + sales platform
- You are growing businesses needing crm + marketing automation
When to Choose ConvertKit
- You need creator-focused with excellent automation and landing pages
- You are creators and bloggers building an email audience
Our Verdict
Both are excellent tools. Choose HubSpot (8.5/10) for most complete crm + marketing + sales platform. Choose ConvertKit (8.2/10) for creator-focused with excellent automation and landing pages.
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