Quick Answer: Choose Mailchimp if you are small businesses wanting email + basic marketing automation. Choose ConvertKit if you are creators and bloggers building an email audience.
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At a Glance
| Mailchimp | ConvertKit | |
|---|---|---|
| Best For | Small businesses wanting email + basic marketing automation | Creators and bloggers building an email audience |
| Starting Price | $13/mo | $25/mo |
| Free Plan | Yes (500 contacts) | Yes (up to 1,000 subscribers) |
| Our Rating | 7.5/10 | 8.2/10 |
| Key Strength | Most recognized email platform with broad integrations | Creator-focused with excellent automation and landing pages |
Mailchimp Overview
Mailchimp is a email marketing tool. Most recognized email platform with broad integrations. Starting at $13/mo.
Read our full Mailchimp review
ConvertKit Overview
ConvertKit is a email marketing tool. Creator-focused with excellent automation and landing pages. Starting at $25/mo.
Read our full ConvertKit review
When to Choose Mailchimp
- You need most recognized email platform with broad integrations
- You are small businesses wanting email + basic marketing automation
When to Choose ConvertKit
- You need creator-focused with excellent automation and landing pages
- You are creators and bloggers building an email audience
Our Verdict
Both are excellent tools. Choose Mailchimp (7.5/10) for most recognized email platform with broad integrations. Choose ConvertKit (8.2/10) for creator-focused with excellent automation and landing pages.
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