Quick Answer: Choose Beehiiv if you are newsletter creators focused on growth and monetization. Choose Mailchimp if you are small businesses wanting email + basic marketing automation.
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At a Glance
| Beehiiv | Mailchimp | |
|---|---|---|
| Best For | Newsletter creators focused on growth and monetization | Small businesses wanting email + basic marketing automation |
| Starting Price | $39/mo | $13/mo |
| Free Plan | Yes (up to 2,500 subscribers) | Yes (500 contacts) |
| Our Rating | 8.4/10 | 7.5/10 |
| Key Strength | Built-in monetization and growth tools for newsletters | Most recognized email platform with broad integrations |
Beehiiv Overview
Beehiiv is a email marketing tool. Built-in monetization and growth tools for newsletters. Starting at $39/mo.
Mailchimp Overview
Mailchimp is a email marketing tool. Most recognized email platform with broad integrations. Starting at $13/mo.
Read our full Mailchimp review
When to Choose Beehiiv
- You need built-in monetization and growth tools for newsletters
- You are newsletter creators focused on growth and monetization
When to Choose Mailchimp
- You need most recognized email platform with broad integrations
- You are small businesses wanting email + basic marketing automation
Our Verdict
Both are excellent tools. Choose Beehiiv (8.4/10) for built-in monetization and growth tools for newsletters. Choose Mailchimp (7.5/10) for most recognized email platform with broad integrations.
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