Quick Answer: Choose HubSpot if you are growing businesses needing crm + marketing automation. Choose Mailchimp if you are small businesses wanting email + basic marketing automation.
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At a Glance
| HubSpot | Mailchimp | |
|---|---|---|
| Best For | Growing businesses needing CRM + marketing automation | Small businesses wanting email + basic marketing automation |
| Starting Price | $20/mo | $13/mo |
| Free Plan | Yes (CRM free forever) | Yes (500 contacts) |
| Our Rating | 8.5/10 | 7.5/10 |
| Key Strength | Most complete CRM + marketing + sales platform | Most recognized email platform with broad integrations |
HubSpot Overview
HubSpot is a crm/marketing tool. Most complete CRM + marketing + sales platform. Starting at $20/mo.
Mailchimp Overview
Mailchimp is a email marketing tool. Most recognized email platform with broad integrations. Starting at $13/mo.
Read our full Mailchimp review
When to Choose HubSpot
- You need most complete crm + marketing + sales platform
- You are growing businesses needing crm + marketing automation
When to Choose Mailchimp
- You need most recognized email platform with broad integrations
- You are small businesses wanting email + basic marketing automation
Our Verdict
Both are excellent tools. Choose HubSpot (8.5/10) for most complete crm + marketing + sales platform. Choose Mailchimp (7.5/10) for most recognized email platform with broad integrations.
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